It’s the dawn of a new day: Tv2000 and InBlu2000 change logo and start a process to become a media company integrated with a strong digital bias. This is the novelty presented in Rome by the two broadcasters of the Italian Bishops’ Conference which for the occasion launched the rebranding, the restyling of the website, which is accompanied by a relaunch and greater use of social media. A new digital ecosystem that also includes the new payoff: Authentic by vocation. It is the first stage of a journey that leads to the Jubilee of Tv2000 and InBlu2000: in February 2023 it will be 25 years since the birth of the two CEI broadcasters which today have a strong positioning, original and outside the mainstream box, a solid and well-established journalistic, authorial and technical team, high quality productions that also carry a very rich multimedia archive.
Among the novelties of the schedule: the second season of Canon 2, TV series with Michele La Ginestra; the Loaves and fish program of “economy of the Gospel” with Luigino Bruni e Advance the nexttalent of ethical cuisine in the logic of recycling and refusal of waste, with Tinto and Fede.
“Thank you for your competence, your work and your service – says the president of the CEI, card. Matteo Zuppi in the video message to Tv2000 and InBlu2000 transmitted during the presentation of the schedules – Yours is a fundamental tool, in 25 years many things have changed and perhaps we must also ask ourselves to look to the future and to make the most of Tv2000 and InBlu2000 in a moment of great transformation of the world, of the people and of the Church that listens on the Synodal Way and starts walking again together with the many fellow travelers to whom we have sometimes spoken before listening. We explained who they were before figuring out who they really were. To these we must speak more and touch their hearts more by understanding the many situations, the many sufferings and the many questions. In this Tv2000 and InBlu2000 they help us a lot because they are on the road every day, they go to crossroads and in the most difficult situations. And all this they make us see and hear constantly, and it is no small thing. Stories are one of the specialties of Tv2000 and InBlu2000. In fact, they manage to involve us in situations, passions, disappointments and questions. I hope that this silver Jubilee – concludes card. Zuppi – may be a reason for great reflection to look to the future so that Tv2000 and InBlu2000 will help the Church more and more to speak to people, to make themselves understood and to be able to give a voice to the many who unfortunately have no voice “.
“We are approaching our first ‘Jubilee’ – he underlines the CEO of Tv2000 and InBlu2000, Massimo Porfiri – not with a commemorative spirit, but with great innovative enthusiasm. Anniversaries must be lived looking forward and not backward and therefore with the same spirit, animated by profound values and innovative ideas, today we look to the web, social networks, applications, platforms as indispensable opportunities to offer integrated and increasingly complete communication. . Tv2000 and InBlu2000 become today an integrated media company that will be present as a protagonist in the communication scenario of the coming years.
Let’s start by presenting the new brand – continues Porfiri -, which is not a simple revitalization of the brand in a commercial sense, it is not a facelift and above all it does not want to be in any way a modification of our values, but it is a path of change that will lead us to to affirm in an even more authentic way our identity which has solid and inalienable roots.
The new website also starts today, which thanks to a scrupulous restyling – concludes Porfiri – is more modern and easier to consult. What has been done has the dual objective of promoting our content and our identity and quickly reaching more and more people “.
“We want to continue to tell the world – he says the director of Tv2000 and InBlu2000, Vincenzo Morgante – with hope, through punctual, rigorous and never scandalous information, able, even in the events of the Tg and the Gr, to read the news by focusing on man, his needs, his efforts, but also his courage and his generosity. We will do so, strengthened by the freedom guaranteed by our publisher and with the energy of an important change that is now imminent: the constitution of a single large journalistic team that will bring together the editorial offices of Tg2000 and Giornale Radio. Alongside the information provided by the newspapers, the numerous in-depth analyzes of the daily programs will complete the information and service offer. We will not stop at the news – which remains the primary protagonist of information – but we will dedicate even more resources to in-depth analysis, opening innovative spaces to reportage and documentaries from Italy and the world.
All the creative and productive effort put in place for the realization of old and new programs, however, requires a great commitment on the front of support communication. For this reason, we have thought about an important renewal of our website: it will no longer be just the showcase of our programs, but also a tool for original information and for the dissemination of new dedicated contents. To complete the digital initiatives – concludes Morgante – there is also the relaunch of our presence on social networks. This will make it possible to ensure a more widespread, integrated, circular and increasingly open to interaction offer of information and content ”.
A total of 40 programs were produced during the year. Every day there are appointments with Early in the morning, Let’s see each other clearly, My doctor, What passes the convent, The solar time, It is us, The diary of Pope Francis, On the wayand religious appointments.
The in-depth weeklies are back Today, Good morning professor, Soul, On the road, Villages of Italy, The world together e Investigation on the edge of the sacred. Paola Saluzzi and Licia Colò renew their collaboration with Tv2000. Central to the information: in addition to the five editions of Tg2000, the sections Terza Pagina, Il Tornasole, TGtg, Guerra e pace, Night Effect, Background. And of course the live coverage on papal travels and events.
In the evening, appointment with the cinema and own productions. Great films and among them some premieres as: The hidden life – Hidden life, a story of the highest spiritual and civil value, a masterpiece by the award-winning director Terrence Malick. The Best Years of Our Lives by Claude Lelouch, the latest interpretation by Jean-Louis Trintignant with Anouk Aimée. The Seagull by Michael Mayer with Annette Bening and Saoirse Ronan, film adaptation of ‘The Seagull’ by the writer and playwright Anton Chekhov. And also auteur films such as Rafaël by Ben Sombogaart on the theme of migrants.
Great attention to the documentary section. Numerous titles, including some unpublished: Km333 – last stop – the accident on the morning of March 20, 2016, when, at km 333, in the motorway section between Valencia and Barcelona, a bus with Erasmus students suddenly swerves and overturns causing numerous victims, including 7 Italian students between 19 and 25 years old. Santa immediately – signed by the well-known director Alessandro Piva, who tells the tragic events of Santa Scorese, a very young victim of femicide for which the beatification process was started. They call them caminantes – the terrible reality in which Venezuelan exiles live and humanitarian aid from dioceses, Catholic organizations and individuals, especially in Colombia. The house on the rock – eight-part docuseries to enter the heart of the parish communities.
Last updated: Monday 19 September 2022, 19:24
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Tv2000 and radio InBlu2000 are preparing for the Jubilee: new logo, social network and platform. A media company schedule